The power of the Bulgarian honey lies in the existence of several of the so-called boutique types- honey from a specific honey-yielding plant such as acacia, linden-tree, thistle, thyme, blackberry, lavender, coriander, clover, etc. Moreover, the demand of organic honey has been constantly on the rise. Although Bulgaria is a small country in terms of population and territory, it places among the five European countries with highest number of bio-certified bee families. Perhaps Bulgaria even tops the world ranking stressing on the fact that such comparison is irrelevant, because the criteria for organic honey is different on other continents. Organic beekeeping treats the insects better and guarantees a cleaner and healthier product!